- Get Internet Leverage From The Rank Decoding Engine
Occasionally a free tool comes along that gives a powerful insight into how the search engines calculate the ranking of a website.
Michelle MacPhearson’s free Rank Decoding Engine is such a tool.
This tool illustrates which social media websites are the most highly rated in terms of ‘link authority’.
Why is this important?
Every incoming link to a website is a vote from Site A to Site B. The more ‘authority’ or ‘ranking’ site A has, the more valuable the link is for site B in terms of site B’s perceived value by the search engine.
If you know from which sites you should be obtaining links, it will prevent you wasting time by pursuing links from comparatively low-worth sites. As such, this tool should be used when preparing your internet business plan as you plan your link-building strategy.
The tool will also enable you to input your own keywords to discover the authority sites relating to your own keywords. In my view it is tool that every internet marketer should have in the toolbox.
The free Rank Decoding Engine can be downloaded here. Make sure you watch the video on how the Rank Decoding Engine works!
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