- Wake up to the potential of the internet
I spotted an interesting article on the Trendspotting blog of www.trendspotting.com that research indicates that baby boomers (people aged 46 to 64) are increasingly comfortable online.
In fact some 70% use the internet and 66% have a positive perception of the internet. Surprisingly 46% maintain a social media profile on sites such as Facebook and Twitter.
This article supports my own view (and personal experience) – I am a ‘boomer’ (- I don’t really like this word to describe myself – it’s too US!- but I can’t think of an alternative – perhaps you can??).
I think my target market for www.WebMarketingMachines.co.uk are ‘boomer’ business owners in the UK who want to promote their local businesses online. That’s why this research is important – it indicates that my generation is waking up rapidly to the potential of the internet.
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