how to market

Marketing Value

Rory Sutherland – The Ad Man Mike Klingler of Renegade Professional posted a link to illustrate how the job of the marketer is to advertise the value of a product or service and that this value could be intangible. I took 3 great quotations from this video: saving is consumerism needlessly postponed poetry is when [...]

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Grow Your Business By Finding New Sources

Grow Your Business The Importance Of Growth An established business needs to be constantly on the lookout for growth opportunities. Without a growth focus you give your competitors the opportunity to increase their share of market at your expense.  You become totally dependent on the sources of income you already have and any losses can [...]

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Using Offers To Grow Your Business

Offer something your clients want What Is An ‘Offer’? An offer is a proposition you make to your customers to prompt a response from them, to entice them to buy. An offer gives a potential customer a stronger reason to try you out. Essentially it is the carrot designed to push the customer over the [...]

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The Top 10 Reasons For Using Social Media

Stay Connected With Social Media The Real Reasons to Use Social Media There are dozens of reasons for using Social Media to communicate with your target market but we’ll keep it to the top ten. These are: 1. You will find whomever you want to do business with somewhere online. 2. You will find whatever [...]

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How To Use Free Social Media For Attraction Marketing

A short video reviewing the Renegade Professional training site covering the use of  FREE social media on the internet to market your business. The training includes: creating websites and blogs email marketing article marketing video marketing social sites such as Facebook and Twitter bookmarking sites creating podcasts … and much, much more.  Quite simply the [...]

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Business Leverage: What You Can Measure You Can Manage

This is article 3 in the series of articles on business leverage – the keys to growing your business fast. Measure and compare everything You need to measure the results of each business development initiative you implement.  Why? Because, if you don’t know the numbers, how can you improve them? Once you have recorded the [...]

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How To Market: 11 Free Ways To Use One Article To Drive Traffic To Your Blog

Driving traffic to your blog or website from your content is the name of the game.  Here are 11 free ways to use just one article to drive more traffic to your blog or website: Post your original article to your WordPress blog and hyperlink from your article to your lead capture page or affiliate [...]

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Marketing: Why The Number Of Unemployed Students Is Avoidable

Today the news reported that there are over 800,000 unemployed students!  This is completely incomprehensible and avoidable in my view. It’s a big world outside … and you can sell your skills from your home This is a generation that has grown up with computers and are completely comfortable with using them.  Computers have been [...]

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How To Construct A Resource Box For Your Article

This is article #4 of 4 in my series on how to write an effective online article. In this article, I will briefly discuss what makes a bad resource box and what makes a good one.  This is important because, if you get this right, it will increase the number of click-throughs to your website. [...]

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How To Construct An Article

This is article #3 of 4 in my series about how to write an effective online article.  In previous articles we have covered keyword research and writing a killer title or headline. Remember that you are writing as a’solutions provider’.  In this article, I will outline tips for writing article content that is good to [...]

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Marketing: Elements Of A Customised Marketing Channel

Following on from my article which discussed the importance of setting up a customised marketing channel, I want to discuss the elements that will comprise your customised marketing channel.  In brief these are: Your own domain name Lead capture pages Your blog Autoresponder Video Domain Name It is preferable that you buy your own doman [...]

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Marketing: The Benefits Of Setting Up A Customised Marketing Funnel

Firstly, let me briefly explain what a ‘customised marketing funnel’ is.   Your marketing funnel is your blogs, websites, email campaigns, videos and articles etc that lead your customers to buy from you. ‘Customised’ means that the system is not a ‘turn-key’ system but one created and designed by you with your own material. Why do [...]

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How To Generate FREE Leads

The main process for generating free leads is: Create attractive/educational content – typically this would involve giving away free information that solves an initial problem for your prospects. Create effective marketing pieces which deliver your message to your target market in their hour of need using free marketing methods. Use a lead capture device to [...]

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Marketing: CRM & Database Management

Most of the value in your business lies in your customer base and the relationships that you build with your customers.  It follows that the tools that you use to manage your database are absolutely critical. Make Your Customers Happy With Oprius Initially I started by using the Sage Act CRM (Customer Relationship Management) System [...]

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