Sales Persuasion from The Wolf Of Wall Street

Jordan Belfort

Sales persuasion is an extremely difficult art.  Very few people possess these skills to a high degree.

I recently stumbled across a character called Jordan Belfort who naturally excels in the art of sales persuasion.  He has generated literally hundreds millions of dollars through his ability to teach other people the art of sales persuasion in a systemised way.

The trouble is that he slowly slipped into using his undoubted skills unethically because he became greedy.  He ended up in gaol for 2 years.  His story is a tale of excess, money and drugs – for example, he managed to sink his private yacht (with helicopter) and his private jet also crashed on the same day.  It’s almost unbelievable … but true.

Jordan does not believe that your past is who you are – he believes that you become a stronger, better person through learning from your past and moving on.  He is now teaching others in the art of ethical sales persuasion.

The thrust of his sales system is as follows

• developing a vision that inspires and motivates other people to take action.  Sharing a vision is much stronger than goals in motivating successful achievement.

• managing you ‘state‘ during the sales process.  In other words, being in control of your emotions and general body language and posture.  These are inter-connected.  Specifically you need to cultivate a state of certainty, clarity and confidence.

• removing self-limiting beliefs – he likens this to removing a ‘limiter’ from a Ferrari.  Again, this is all part of the inner game.

• working to a proven strategy or plan.  In other words, he works out a system that works through trial and error and then teaches others how to play the system.

• raising standards.  He raises the standards for himself and his employees by a large margin – much more than his employees were originally contemplating.

In conclusion, whilst Jordan Belfort is definitely a flawed character, there is much that can be learnt from the sales persuasion system he developed and taught to his employees.

He has written an autobiography called ‘The Wolf of Wall Street‘ and also a sequel that is available on Amazon – see the link at the bottom of this post..

Alternatively here is a a video interview in which Jordan outlines his life and sales principles (- you will need to look past the interviewer who is annoyingly ego-centric and frequently gets in the way of Jordans thought process.)

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