Marketing Value

by Mark Salmon on 20/02/2010

Rory Sutherland – The Ad Man

Mike Klingler of Renegade Professional posted a link to illustrate how the job of the marketer is to advertise the value of a product or service and that this value could be intangible.

I took 3 great quotations from this video:

  • saving is consumerism needlessly postponed
  • poetry is when you make new things familiar and familar things new
  • we are perishing for want of wonder, not for want of wonders

If you are in business and/or in marketing, you will find this presentation entitled : ‘Rory Sutherland: Life Lessons of an Ad Man‘ very educational.

If you want to be amused, you might want to read this article on his blog about Tiger Woods – pure brilliance

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Tagged as: ad man, added value marketing, how to market, intangible value, marketing the value, marketing value, rory sutherland, the value of marketing, value added marketing, value marketing

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