Borders, the bookshop, has just gone into administration.
I love Borders – a vast expanse of books, very few people in the shop and a coffee shop upstairs. My idea of heaven and a great place to carry out research for new ideas. When I need some new ideas or inspiration, I head for Borders.
The library doesn’t do it for me – the business section at our library is light years out of date and I’ve read everything worthwhile on their shelves. But Borders has a constant stream of new material to inspire.
If you want to carry out market research, sifting through the Amazon site is a great way to get new ideas. If you want to actually read some of the meat, then it’s Borders for me.
This article entitled ‘Billions of dollars of marketing research for free‘ says it all.
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