Online Marketing
I have spent years trying to master on-line marketing – the technology usually defeated me.
However, I have recently discovered simple, comprehensive, online, click-by-click video training by The Renegade University – see the links below.
You will be required to make an investment but it will save you a shed-load of money in the long run. Many of the tools are low-cost or free, once you have made the initial investment in the training.
Here is a blog post that outlines my understanding of Online Marketing.
Attraction Marketing
A new on-line marketing model is emerging using Web 2.0 methods. Let me explain.
This involves setting up either lead capture pages, a web-site or blog that advertises a low-cost or give away product such as an E-book to obtain the contact details of the prospect. You then continue building a relationship with the prospect, usually by providing further value through email messages delivered via transponder and/or phone calls etc in the hope that you can deliver higher value products and services as required.
In the past traffic to the lead capture pages has been driven largely by paid-for advertising such as Google Adwords but the rise in Social Networking sites such as Facebook, Myspace and Content sites such as You Tube, Squidoo, Hub Pages, which are now carrying huge amounts of traffic, enable internet users to obtain free traffic.
Effectively, this requires the posting of articles, videos and interacting on social networking sites, that have links back to your lead capture pages.
What makes this option so interesting is that the technology to accomplish your web of content and web pages is now very easy to use and virtually free. Once you have created your content, it will continue working for you indefinately.
Training and more information on the Attraction Marketing model may be found at the Renegade University. If you choose to make this investment and require additional coaching, then please contact me.
Links to Renegade University
Three taster videos for you to see the quality of the tuition – one on blogging, another on how to become a content factory and finally an interview with the principals of Renegade university:
A link to a good E-book on how to make money online. Whilst aimed primarily at network marketers, it applies to any business:
