Financial Ratios

First let’s put ratios into context as in isolation they can be meaningless.  They need to be:

- consistently calculated and used
- compared over periods of time to understand trends
- benchmarked to similar companies
- compared to the industry as a whole (norms)

Here are the key ratios you may need to calculate on a regular basis to understand what is happening in your business:

Performance Ratios

(Profit and turnover)

Return on Capital Employed (ROCE)
Operating Profit x 100
Capital Employed

Profit Margin
Operating Profit x 100
Sales

Asset Turnover
Sales
Net assets

Gross Profit Margin
Gross Profit x 100
Sales

Stock Turnover
Cost of Sales (or Sales)
Stock

Debtor Days
Debtors x 365
Sales

Creditor Days
Trade creditors x 365
Purchases  (cost of sales – wages)

Financial Status Ratios

(Borrowing and solvency)

Gearing
Borrowing x 100
Shareholders Funds

Interest cover
Operating profit
Loan Interest

Current Ratio
Current assets
Current liabilities

Acid Test
Current assets – stock
Current liabilities

Growth Ratios

(Sales and profit growth)

Sales Growth
Sales this year – Sales last year x 100
Sales last year

Profit Growth
Profit After Tax this year – PAT last year x 100
PAT last year

Employee Ratios

(Performance per employee)

Wages per employee i.e. total eages divided by no. of employees

Sales per employee i.e. total sales divided by no. of employees

Profit per employee i.e. Net profit divided by no. of employees

Net assets per employee i.e. net assets divided by no. of employees

Investment Ratios

(What’s in it for the owner or shareholder?)

Return on net assets
Profit x 100
Net assets


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