How To Promote Your Website To Prospective Customers

 

A few of years ago, I set myself the task of understanding how internet marketing works – particularly how to get my website onto the top of page one of Google without resorting to paid adverts.

It’s been a much longer road than I anticipated.  There is a lot of misinformation going around the internet.  The fact that I have started to have considerable success with SEO means that all my effort has not been entirely wasted.

If you are a business owner who is frustrated by the fact that you have a website that gets few visitors and little or nothing in the way of leads or sales, then I can help you by giving you a short-cut to online success.

What if I could show you how to promote your website by getting your business onto Page One of Google so that prospective buyers of your products or service could at least find your business?

Have you considered what that might do for your business?

Why should you want your business to be on page one of Google?

Well here are three compelling reasons:

• Over 80% of consumers research products & services online before they buy (- think about your own buying behaviour – the chances are that if you require a product or service for yourself you will go to Google to research your options!).
• Google has around 72% of all search engine traffic
• Searchers do not look much beyond page one – the web content on page one has automatic authority and is assumed to be the best information.  (Ideally, you want to be towards the top of the page, on the left-hand side, because this content gets the most traffic.)

The conclusion is inescapable, if you are not on page one of Google for relevant, high traffic keywords, as far as the internet is concerned, you are ‘out of the market’.

And that will hold back the potential growth of your business.

We believe that you should only start a battle that you can win

Our service is specifically for local businesses who typically do most of their business within 5 to 10 miles of their location or businesses with a tightly defined niche service or product. Why?  Because this is ‘a battle we can help you to win’.

(See our sidebar screenshots where I have achieved multiple page one organic entries on Google for specific keywords ———>)

If you have any experience of internet marketing at all, you will quickly realise that it is increasingly difficult to compete online.  For example, you may already have a website that is completely invisible to your prospective buyers.

We help to repair websites like this because, to be ‘in the game’, the first internet marketing imperative is that your content can at least be found by prospective buyers.

If you are competing at a national or international level for competitive, high traffic keywords, you must also realise that you may be competing against big companies with huge marketing budgets.  The likelihood is that they can simply outspend you to achieve page ranking.

For that reason, for most small and medium-sized businesses, it makes sense to compete at a more localised or niche level.  The good news is that local viewers of your web content, found through geo-targeted or long-tail keywords, are more likely to turn into buyers.

Deciding precisely who your potential buyers are is therefore a critically important part of the internet marketing puzzle.

Why you need me … a local internet marketing specialist

If it was as simple as putting up a website, you’d probably be ‘home and dry’ already.  But sadly it’s not.

We’ve designed a suite of services to give your local business a competitive advantage online in 3 distinct phases:

• building a solid foundation
• driving traffic to your web content
• converting that traffic into leads and sales

Each of our services is described in greater detail on My Services pages.

i.e. Create A Marketing Funnel That Works For You

Why is this important?  Statistically only a small percentage of searchers are ready to buy on the first visit – remember, on first contact the majority of searchers are in ‘researching’ mode.  You must therefore have a system for following them up to maximise the conversion rate from ‘window shoppers’ to customers and from customers to repeat buyers.

Your marketing funnel needs to be automated as a far as possible, so that it works consistently and predictably to generate new customers and sales, so that you can also test and improve it to optimise your return.

Internet marketing makes all this easily possible.

Making Internet Marketing Work For You

 

Every business is at a different stage of development with varying degrees of online success, pursuing different goals etc.  It is therefore critically important that we customise your plan for winning the online ‘battle’.

That’s why, before we start work, we carry out a Website Review to look at three primary factors ABSOLUTELY FREE:

• your current online status, things like your keywords, amount of traffic, SEO factors, your offer and call to action etc (You will also get a free report about my findings)
• the status of your competition.
• our ability to give you a good return on investment

He who knows when he can fight and when he cannot, will be victorious

As I mentioned before, a battle is usually won before it is even begun.

If, after our initial research, we decide that we can win your particular online battle, then we would very much like to serve you by generating more leads and sales for your business from the internet

We will also work within your budget – the larger your marketing budget the quicker we can build.  If your budget is modest, than we we will build your online presence more slowly, but nevertheless surely, identifying upfront where your money can be invested to give the quickest and best return.

Contact me – we do the rest

If you are interested in becoming a future client, you can Contact me NOW through my ‘Contact’ tab with your enquiry (- please mention your website URL if you have one) and I will get straight back to you.

I look forward to working with you in the future.

Mark Salmon

 

P.S. If you already have a website, my FREE website review is extremely valuable in its own right – it will give you a FREE insight to some of the issues that you need to address.  There is no obligation for you to proceed further.

 

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