Business Development Skills

Business Authenticity – Go Suck Your Big Toes In The Bath

Business authenticity is an important ingredient of online success and indeed business success. It is one of the reasons that video is set to dominate the internet. Watching my 4 month old granddaughter in the bath reminded me about ‘business authenticity’. Floating on her back, her face framed with bubbles, she proceeded to quite naturally [...]

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Sales Lesson From A Baby

Jessica teaches grandad a lesson My granddaughter, Jessica, is around 10 weeks old and she reminded her grandad of a valuable sales lesson. My daughter and son-in-law returned from holiday last Friday and decided to drop Jessica off with her other grand-parents, Liz and Alan so that they could unpack. Liz had a pre-booked tennis [...]

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Employee Motivation: How To Motivate Your Employees

Employee motivation system was one of the principle reasons for the problems faced by our Banks in my opinion. They introduced a carrot and stick culture which destroyed employee morale to such an extent that many had to recruit new employees to in order to change the culture.  A culture which led directly to the [...]

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Why I Believe Business Consulting On Marketing Is A Major Source Of Power In Business

A ‘Buyers Rush’ Is Created From Superior Marketing Asked to identify the sources of power in a business, Dan Kennedy believes that a business will only start making big money when the owner’s mindset changes from being a ‘supplier of X’ to being a ‘marketer of X’. In other words, it is not the supply [...]

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Headlines Are ‘Delicious Bait’ When Marketing Your Small Business

The story is in the headline In my last post, I revealed one of the truly golden secrets when marketing your small business.  It was the need to acquire the critically important skill of copywriting. Let’s just drill down into this for a moment. If the skill of copywriting is critically important, then the ability [...]

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Revealed – “The Most Powerful Skill Available To An Internet Business Consultant & Online Marketer”

Copywriting – The skill that hits the spot. Secrets To Business Success It has taken many years for me to fully understand the full power of the skill that will most define the success of an internet business consultant. Whilst I have read about this ‘secret’ many times, only today has the full weight of [...]

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Does Small Business Marketing Help To Deliver Real Value or Is It Just An Illusion?

Internet Marketing Consultant Have you ever read this? ‘True worth is determined by how much more you give in VALUE than you take in payment.’ This started me me thinking about exactly ‘what value is?’  How can I measure the value I offer?  Is it a number, a price, a feeling, a perception or even [...]

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How To Create Your Own Free Online Forum

Free Online Forum In this video, Mark showcases a working forum, then discusses why you might want to consider using a forum in your business and then shows you how easy it is to create your own free online forum. When you have reviewed this video, why not consider joining Mark’s priority waiting list for [...]

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Joe Sugarman’s Tips On Selling

To a Renegade ‘Triggers’ is an exciting title! I have just discovered a free resource entitled Triggers by Joe Sugarman.  Click on the link to download this PDF about tips on selling. This book outlines the real underlying psychological triggers that motivate, inspire and influence a prospect to make a buying decision.  They are often [...]

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My New Business Ebook

I am in the process of writing and publishing a new e-book.  It’s about applying the ’4 Ways To Grow a Business’ formula that I have found to be so powerful in my consulting business. (When I first saw it, it literally blew my mind.) It’s a deceptively simple method for growing any business and [...]

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Grow Your Business With Joint Ventures

Let me illustrate the power of Joint Ventures by telling you a story. The Parable of the 10ft Chopsticks A man wanted to check out the after-life.  He’d heard about heaven and hell and wanted to see what they were like.  He wanted to know that if he lived a good life here on earth [...]

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The 4 Ways To Grow Your Business

Accelerate your growth with the 4 ways to grow your business There Are Just 4 Ways To Grow Your Business It may sound a little simplistic, but there are really only 4 fundamental ways to successfully grow your business—in other words make it more valuable: Increase the number of customers of the type you want [...]

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The Home-Based Business

Improve Your Lifestyle With A Home-based Business! Home-Based Business (HBB) Is Big Business Today, people from all walks of life are taking advantage of changing work environments and improved technology to operate home-based businesses and micro-enterprises. Currently, home-based business is the fastest growing sector of the economy.  I heard that by 2019, 40% of employees [...]

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Master Leadership Skills To Grow Your Business

What Is Leadership? To run a business effectively, you need to master the art of leadership. You may be a good manager, that is, you may be able to create good systems and procedures for your team members. You may be able to draw up effective operational guidelines that will help team members get through [...]

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Grow Your Business By Sustaining Your Competitive Advantage

Compete To Survive As a small business marketing consultant, I always try to assess the competitive advantage of my clients – competitive advantage holds the key to effective marketing messages that will grow your business. Types Of Competitive Advantage Basically the three main ways in which you can compete in the marketplace are: On price [...]

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Pricing Strategies For Small Businesses

When you set your prices you need to consider a range of options, even though many options will have already been ruled in or out by your overall marketing objectives. Should you price a product high to maximise your profits in the short-term, or price more moderately to maximise your market share in the long-term? [...]

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Grow Your Business By Finding New Sources

Grow Your Business The Importance Of Growth An established business needs to be constantly on the lookout for growth opportunities. Without a growth focus you give your competitors the opportunity to increase their share of market at your expense.  You become totally dependent on the sources of income you already have and any losses can [...]

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Developing Quality Marketing Materials On A Budget To Grow Your Business

A good-looking and informative ‘flyer’ will grow your business Cut Costs, Not Quality Businesses often scale back on marketing in difficult or uncertain economic times. But smart operators continue to market. They know they can gain market share and cement customer loyalty while their competitors are withdrawing into themselves. The challenge in tough times is [...]

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Using Offers To Grow Your Business

Offer something your clients want What Is An ‘Offer’? An offer is a proposition you make to your customers to prompt a response from them, to entice them to buy. An offer gives a potential customer a stronger reason to try you out. Essentially it is the carrot designed to push the customer over the [...]

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Key Performance Indicators – Tools For Growing Your Business

Planning – The Basis Of Business Success All business owners hear time and again about the necessity for planning – to set objectives for production, for sales and so on, and the reason is obvious; if you do not know what you are wanting to achieve, how will you ever know if you have achieved [...]

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