Business Development: The Butterfly Effect

by Mark Salmon on 20/08/2009

I was reading an article by Ron White which explained the origin of ‘The Butterfly Effect’ theory.

Apparently in 1960 a meteorologist called Edward Lorenz took a shortcut in entering data, rounding to the nearest thousandth rather than to the nearest millionth.  He expected the impact to be relatively minor but was astounded to find that this tiny change had a profound impact on the resulting weather pattern.

The Butterfly Effect
The Butterfly Effect

This led him to the question ‘Does the flap of a butterfly’s wing in Brazil result in a tornado in Texas?’

This story reminded me that in my business consulting training, I was taught that little steps really do make a difference.  For example, just a 5% improvement in 4 key areas in a business can double the profitability.

Also, if we make a hundred small changes, rather than one big change, it is very difficult for a competitor to duplicate our results.

Think back over your life and you will realise that some relatively small events subsequently had a profound affect on your life.  For example, a chance encounter with someone led to a new job or career or even a new spouse!

Think about how many different paths your life could have taken and you will be amazed at how the ‘little things’ can make such huge impacts!

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