January 2010

The 4 Ways To Grow Your Business

Accelerate your growth with the 4 ways to grow your business There Are Just 4 Ways To Grow Your Business It may sound a little simplistic, but there are really only 4 fundamental ways to successfully grow your business—in other words make it more valuable: Increase the number of customers of the type you want [...]

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Gary Vaynerchuck and the Entrepreneurial Movement

Gary Vaynerchuck Gary Vaynerchuck has just published his book ‘Crush It’.  This video outlines his thoughts on how the internet has changed the business game. Through his ‘Wine Library TV’ show, Gary has dominated his market in the social media space and believes that anyone now has a shot at setting up a business around [...]

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The Home-Based Business

Improve Your Lifestyle With A Home-based Business! Home-Based Business (HBB) Is Big Business Today, people from all walks of life are taking advantage of changing work environments and improved technology to operate home-based businesses and micro-enterprises. Currently, home-based business is the fastest growing sector of the economy.  I heard that by 2019, 40% of employees [...]

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McKinsey: Unbelievable Pain Is On The Way

Take a look at Slides 1,3,5,6,8 and particularly 14 in this presentation by McKinsey. It is clear that as a percentage of GDP the UK is one of the highest leveraged economies in the world (- only Japan comes close): Whilst Banks have deleveraged, it is clear that a lot more deleveraging has yet to [...]

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Master Leadership Skills To Grow Your Business

What Is Leadership? To run a business effectively, you need to master the art of leadership. You may be a good manager, that is, you may be able to create good systems and procedures for your team members. You may be able to draw up effective operational guidelines that will help team members get through [...]

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Grow Your Business By Sustaining Your Competitive Advantage

Compete To Survive As a small business marketing consultant, I always try to assess the competitive advantage of my clients – competitive advantage holds the key to effective marketing messages that will grow your business. Types Of Competitive Advantage Basically the three main ways in which you can compete in the marketplace are: On price [...]

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Pricing Strategies For Small Businesses

When you set your prices you need to consider a range of options, even though many options will have already been ruled in or out by your overall marketing objectives. Should you price a product high to maximise your profits in the short-term, or price more moderately to maximise your market share in the long-term? [...]

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Grow Your Business By Finding New Sources

Grow Your Business The Importance Of Growth An established business needs to be constantly on the lookout for growth opportunities. Without a growth focus you give your competitors the opportunity to increase their share of market at your expense.  You become totally dependent on the sources of income you already have and any losses can [...]

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Developing Quality Marketing Materials On A Budget To Grow Your Business

A good-looking and informative ‘flyer’ will grow your business Cut Costs, Not Quality Businesses often scale back on marketing in difficult or uncertain economic times. But smart operators continue to market. They know they can gain market share and cement customer loyalty while their competitors are withdrawing into themselves. The challenge in tough times is [...]

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Using Offers To Grow Your Business

Offer something your clients want What Is An ‘Offer’? An offer is a proposition you make to your customers to prompt a response from them, to entice them to buy. An offer gives a potential customer a stronger reason to try you out. Essentially it is the carrot designed to push the customer over the [...]

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House Prices In The UK Are About To Get Worse

Why do I think house prices are about to get worse when today we have had news that the recession is officially over ( – a pitiful 0.1% growth!). Firstly, the housing market in the UK remains 29% overvalued on a price to rental basis according to the Economist: Second, in 2008 the interest rates [...]

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Key Performance Indicators – Tools For Growing Your Business

Planning – The Basis Of Business Success All business owners hear time and again about the necessity for planning – to set objectives for production, for sales and so on, and the reason is obvious; if you do not know what you are wanting to achieve, how will you ever know if you have achieved [...]

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Renegade Thoughts On Obama’s Banking Reforms

Local business President Barrack Obama has just announced sweeping banking reforms in the US. Firstly, he wants banks to stop betting on the markets with their own funds. This is what’s known as ‘proprietary’ or ‘prop’ trading. Secondly, he wants to prevent banks from growing ‘too big to fail’ by limiting the pace of consolidation in the [...]

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Forecasting And Planning Your Cash Flow To Grow Your Business

The basis to managing cash flow is to ensure that you measure it – plan for it and prepare. Cash flow forecasting is an essential management tool, allowing you to understand the peaks and troughs of your business and understanding the affect of seasonal variations, credit policies, and balance sheet transactions. The three most important [...]

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Grow Your Business By Managing your Cash Flow

Managing Your Cash Flow One of the primary reasons many businesses fail, is their inability to meet financial obligations as they become due, caused by limited cash resources. No matter how sophisticated your business’ processes, or how wonderful your products and systems are, if your business runs out of cash, it will cease to exist. [...]

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Renegade Thoughts On Starting Up A Business

Weigh the risks and rewards carefully The Risks And Rewards Starting and running a small business is tough. You are subject to high levels of mental stress. You need a solid physical constitution because you may find yourself working longer hours than you ever did as an employee. You have to deal with uncertainty and [...]

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The US Housing Market

House under construction from Crestock Stock Images This is an extract from an article: On Jan. 12, Amherst Securities published a study on the estimated losses Fannie and Freddie will absorb as foreclosures flow through the credit loss pipeline in the coming years. Using a database of 29 million active prime mortgages from First American [...]

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Grow Your Business With Unique Core Differentiators

Unique Core Differentiators (UCDs) clearly articulate what makes your business different.  This video tells you how to identify or create one: Unique Core Differentiators (UCDs) are the special things about your product or service or business that compels customers to buy from you rather than your competitors. UCDs target real buying concerns, key frustrations and [...]

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Grow Your Business Using Your Elevator Speech

A short video tutorial on crafting your elevator speech: Grow Your Business Using Your Elevator Speech There are times when it just so happens that, for just a few moments, you have a prospective client’s attention – at a social gathering, at a business club meeting, at a trade exhibition; or … even, in the [...]

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How To Grow Your Business

Accelerate your growth with the 4 ways to grow your business Shortly before I left banking in 2001, one of my accountant customers showed me a video that had been produced by a consulting business called Ran One. It spoke about the 4 Ways To Grow Your Business – from that moment onwards I was [...]

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