August 2009

Renegade Thoughts:Why Our Economy Is In Trouble

Regarding with our economy, I saw this amusing post on a forum which seems to illustrate the decline in education standards and the underlying cause of unemployment.  I’ve recently had this debate with my 17 year old son and his girlfriend, who is a straight ‘A’ student: 1. Teaching Maths in 1950 A Straight A [...]

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The Economy: Uncharted Waters For Banking

I read an article today that compared the current position of the US banking system with what happened in the Great Depression in the 1930′s. In order of maginitude, the current banking crisis is 25 times bigger than what happened in the 1930′s after adjusting the figures per capita and for inflation. Also, a research [...]

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How To Work From Home

Working from home is a growing trend that is likely to continue, whether the economy recovers or not. I work from home on a number of projects: Working from home? consulting and coaching on business development The transition from being an employee to working for yourself from home is not easy. Unless it is forced [...]

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The 4-Hour Work Week

I am reading ‘The 4-Hour Work Week’ by Timothy Ferris.  I guess that you could put this into the ‘time management’ category but its about much more than that. Slow Time Down He challenges conventional behaviour and activity at every level by pointing out how so much of our time is wasted in fruitless labour.  [...]

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How Do I Create My Own Website?

For many years I was frustrated by my inability to create my own website. I’ve had little training on computers and, whilst I attended a local course on Dreamweaver, the tuition was so bad, I left the course even less optimistic about my ability to create a website than before! Until just 3 months ago, [...]

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Business Development: The Butterfly Effect

I was reading an article by Ron White which explained the origin of ‘The Butterfly Effect’ theory. Apparently in 1960 a meteorologist called Edward Lorenz took a shortcut in entering data, rounding to the nearest thousandth rather than to the nearest millionth.  He expected the impact to be relatively minor but was astounded to find [...]

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Quote From Robert Kiyosaki

I was reading Robert Kiyosaki ‘s website at www.conspiracyoftherich.com and something he said jumped out at me. He was talking about his experiences in Vietnam and business and the challenge we all face in confronting ‘the loser’ inside ourselves. He said ‘ When times are tough, it is the best time to get ahead in [...]

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Bookkeeping: The Dangers Of A Tax Investigation

I have a free report entitled ‘The Dangers of a Tax Investigation’.  Let’s put two key facts together and draw our conclusions. The Taxman Cometh! Fact 1: As the recession bites, there will be a £23 billion shortfall in tax receipts. Fact 2: By promoting self-assessment and putting tax returns online, the tax inspectors have [...]

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Bookkeeping: The Power of Key Performance Indicators

I am speaking to my local BNI Chapter tomorrow about Key Performance Indicators because running any business effectively, requires good decision making, which is based on good management information. Is staff morale a ‘driver’ in your business? A good bookkeeping system enables businesses to monitor profitability and cash flow but let’s take a deeper look [...]

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Business Development: Advanced Negotiating Skills

I recorded a video today entitled ‘Advanced Negotiating Skills’.  In my view, this is another life skill that should be taught at school. Without advanced negotiation skills, you may not get to shake on the deal! Want to buy a car or a house?  To get the best deal, negotiating skills could save you a [...]

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Marketing: Why The Number Of Unemployed Students Is Avoidable

Today the news reported that there are over 800,000 unemployed students!  This is completely incomprehensible and avoidable in my view. It’s a big world outside … and you can sell your skills from your home This is a generation that has grown up with computers and are completely comfortable with using them.  Computers have been [...]

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How To Construct A Resource Box For Your Article

This is article #4 of 4 in my series on how to write an effective online article. In this article, I will briefly discuss what makes a bad resource box and what makes a good one.  This is important because, if you get this right, it will increase the number of click-throughs to your website. [...]

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How To Construct An Article

This is article #3 of 4 in my series about how to write an effective online article.  In previous articles we have covered keyword research and writing a killer title or headline. Remember that you are writing as a’solutions provider’.  In this article, I will outline tips for writing article content that is good to [...]

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How to Write a ‘Killer’ Title (or Headline) for Your Online Article

This is article #2 of 4 in my series on how to write an effective online article that people will want to read. Your title or headline is the window to your article – it needs to be compelling.  You only have a few seconds to attract your readers attention. It is often said that [...]

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Keyword Research To Get Your Articles Read

This article is #1 of 4 about writing effective online articles and we start with ‘keyword research’. Before writing articles to publish online, it is necessary to do some keyword research in order to ensure that the article will be found.  If the keyword in your article is too broad, the amount of competition will [...]

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Marketing: Elements Of A Customised Marketing Channel

Following on from my article which discussed the importance of setting up a customised marketing channel, I want to discuss the elements that will comprise your customised marketing channel.  In brief these are: Your own domain name Lead capture pages Your blog Autoresponder Video Domain Name It is preferable that you buy your own doman [...]

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Marketing: The Benefits Of Setting Up A Customised Marketing Funnel

Firstly, let me briefly explain what a ‘customised marketing funnel’ is.   Your marketing funnel is your blogs, websites, email campaigns, videos and articles etc that lead your customers to buy from you. ‘Customised’ means that the system is not a ‘turn-key’ system but one created and designed by you with your own material. Why do [...]

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How To Generate FREE Leads

The main process for generating free leads is: Create attractive/educational content – typically this would involve giving away free information that solves an initial problem for your prospects. Create effective marketing pieces which deliver your message to your target market in their hour of need using free marketing methods. Use a lead capture device to [...]

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Educational Marketing: How To Make An eBook

In one of my previous posts, I outlined a method for devising the content in an ebook using .  In this post, I am going to introduce you to the tools for making the ebook. The software I recommend is a free, open-source piece of software called Open Office.  This is a powerful suite of [...]

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