The Business Renegade

The Business Renegade

Simple Internet Marketing for Local Businesses (- simple but not easy!)

It consists of 4 simple steps:

• making a compelling offer
• driving targeted traffic to that offer
• converting your traffic to sales in a strategic marketing funnel
• following up with more offers

I help small businesses to focus on implementing these simple steps -

The Offer

Having a compelling offer is the main ingredient for success.  It involves things like:

• site design and brand
• impactful copywriting i.e. writing that sells (N.B. This skill is also needed for video)
• clearly communicating:
• here is what I’ve got
• this is what it will do for you
• here is how to get it
• the inclusion of guarantees, bonuses, proof elements

Driving Targeted Traffic

Having shaped your compelling offer, you now need the people who are likely to need it to look at your offer.  There are 3 main methods:

• paid online advertising
• ‘free’ SEO traffic i.e. getting your website onto page one of the main search engines like Google
• offline to online i.e. using offline methods like direct mail or newspaper advertising to drive people to your web page.

or you could use a combination of these methods.

Note my use of the word ‘targeted’ – you need clarity about who specifically your offer will appeal to.  (If your target market is everyone, it will appeal to no one.)

For small businesses offering products or services in a defined local area, it is usually relatively easy to get free SEO traffic.  Google really is the new Yellow pages.

Converting Traffic to Sales

In order to maximise your return, it is important to plan out your sales pipeline in advance so you know specifically what you want your customers to do when they enter your website.

This is probably the single biggest mistake that online businesses make.  You need to monitor data.

Once you have a system in place, you can split-test and tweak it to increase your conversion ratios.

If you have no system, how can can you improve it?

Following Up

You are 6 more times likely to make a sale to an existing customer than a new one.

It is therefore incredibly important to compile a database or ‘list’ of your customers and communicate with them consistently and frequently.  You will ‘burn out’ your relationship with your customers unless your communications offer real value.

Most small businesses do not capitalise sufficiently on their existing customer base.  When did you last receive a personalised communication from your hairdresser, jeweller,  garage, lawn mower servicing shop etc etc ?

My Offer To You

I have very limited time resources and I really only want to work with a strictly limited number of small or medium-sized businesses as a sort of outsourced marketing department.  (To leverage my time, I also use outsourced labour for mundane and boring tasks.)

If internet marketing is confusing and daunting, but you know you need it to stay in business, and you are enlightened enough to have a marketing budget, then I would like to talk to you to see if there is a mutual fit.

I don’t mind giving you a FREE demonstration of my skill first in order to gain your trust, if we seem right for each other. In other words, I will create a free website, mobile site,  Facebook Fanpage or Google Places listing for you if there is the potential for a mutually profitable and lasting relationship just so you can sample my services.

I will gladly review your current marketing in order to establish the position from which we are starting and then make suggestions for improvement.  It may just be that if you are spending on marketing in the wrong areas (like Yellow Pages and newspaper advertising), that your investment in my services will be cost neutral.

If you invest in my services, I want  you to regard it as a great investment i.e. it returns you more than you ever pay me.

I can do keyword and competition research, build WordPress websites, build WordPress mobile-friendly sites,  online lead generation, auto-responders, content creation (written, audio, video, graphic), membership sites, Forums, PPC, Facebook Fan pages, copy-writing, online publishing on Amazon or Kindle, product creation, traffic generation, marketing funnels,  store content on Amazon AWS, create banner ads and much, much more.

If you think that any of these skills might enhance your business, then please CONTACT ME.

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